Your Recruitment Toolkit

Recruiting Youth Members

Wanting to boost your numbers? Here are our top tips for recruiting girls into your Unit.

1. Run an Open Day/Night. This is great for two reasons. First, you can get girls from the general public to come and try your awesome program. Secondly, it is an event you can publicise with local media and online media. More details on running a successful Open Night in the toolkit below!

2. Share the girl recruitment graphics in the toolkit below on social media. Use local Facebook groups and pages, share it on your own profile, and ask friends to help you with sharing and tagging people who might be interested. The graphics can also be used on Instagram and Twitter. One tip: have a call-to-action. Make sure people have an email address or mobile number or the meeting details, or can make contact somehow. You are welcome to use the central Guide House details: 9479 9800 info@girlguideswa.org.au or just direct them to our website: http://tinyurl.com/joingirlguides. Suggested post wordings/spiels are in the toolkit below.

3. Email your parent group to let them know you’re looking for new members. They are often very happy to share posts, put up posters, let their school know, etc. A suggested email is in the toolkit below.

4. Send an article and picture to the local schools with a polite request top include it in their newsletters. A suggested article and graphic is in this toolkit. Parents can often help by sending it directly to their schools.

5. Contact the local newspaper to let them know about a cool activity you have done or will be doing. You can find their contact details by Googling ‘local paper’ and your suburb. Guide House staff can assist with writing a suitable media release but often the media are happy for you to send a story tipoff via their website and they will ask you questions if they want to know more. Remember to send a great photo in high resolution (at least 1mb) and or invite them to come and take a photo. Remember: it is not news that you want more girls! The news story is the cool thing you’ve done, and the bonus by-product of getting in the newspaper is getting more girls.

6. Book a stall at a local event. Often parents will have Girl Guides in their minds but not act until it’s right in front of their faces. Make sure you have a fun activity for kids to do while you chat to parents (such as the Origami Chatterbox template below). And ensure you collect the parent details so that you can follow up with an email to invite them to attend a trial. We can even assist with this process in Guide House if you are not comfortable with following up. And even if the girl is not the right age or availability for YOUR Unit, we can still fit her into another Unit somewhere – so never turn anyone away! And remember, you can book and borrow any of our beautiful PR equipment to make your stall look professional and fabulous. Email info@girlguideswa.org.au to book equipment.

7. Set up your Unit meeting details on local websites such as www.DoSomethingNearYou.com.au or your local government community page. It’s always best to use the Guide House details for people to contact – both to protect your privacy and to ensure every enquiry is followed up.

Girl Recruitment Toolkit

Adult Recruitment Tips

1. Understand exactly what you need. A co-Leader? An assistant? A helper? A treasurer? There are simple job descriptions in the toolkit below.

2. Let your Region Manager know you need more adults and request recruitment support from Guide House by emailing membersupport@girlguideswa.org.au. We will assist by placing the position on the major Australian Volunteering databases. So it will pop up on Seek and GoVolunteer. We can also assist with targeted social media advertising and media contact.

3.  Advertise on Gumtree (we’re amazed at how well this can work!). You can use the Wording for Gumtree/position vacant spiel in the toolkit below.

4. Send a media statement to local newspaper if appropriate. There is a template in the toolkit below.

5.  Send school news articles to local schools. Template in the toolkit below.

6. If you are uncertain about introducing a prospective Leader to Guiding, we are here to help. We can help with follow up calls and explaining the qualification process. Always pass on your leads to your Region Manager as well, even if you have spoken to them yourself, so that she can assist with the trialling and sign up phases.

7. Share the graphics in the toolkit below on social media. Use local Facebook groups and pages, share it on your own profile, and ask friends to help you with sharing and tagging people who might be interested. The graphics can also be used on Instagram and Twitter. One tip: have a call-to-action. Make sure people can make contact somehow. You are welcome to use the central Guide House details: 9479 9800 membersupport@girlguideswa.org.au or just direct them to our website's Adult Enquiry form. Suggested word spiels are in the toolkit.

8. Send an email to your Unit members (parents). Sometimes parents are just waiting to be asked – or they may know someone perfect for the job. There is a suggested email for you to customise in the toolkit below.

9. Contact your local government to see if they can help advertise for a new volunteer. There may be a volunteering hub or resource centre that can assist you in sourcing a suitable person. There are job descriptions and other spiels they can use in the toolkit below.

Adult Recruitment Toolkit

Email to parents seeking new Leaders
(Microsoft Word Document)
School newsletter article (secondary)
(Microsoft Word Document)
School news article (primary)
(Microsoft Word Document)
Various Volunteer Role Descriptions
(Microsoft Word Document)
Social media spiels recruiting adults
(Microsoft Word Document)
Job ad wording for Gumtree or elsewhere
(Microsoft Word Document)